Would you like to improve your marketing skills? Great! Then you’re in the right place. In this article, we’re going to review some of the best marketing books every entrepreneur should read.
If you’re an entrepreneur, then I’m sure you know the importance of marketing. Marketing is a vital process for entrepreneurs as no venture can develop without reaching its potential customers.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.By Philip Kotler
That’s why having sufficient knowledge in marketing is a core skill every entrepreneur should master.
The Benefits of Reading Marketing Books This Year
When it comes to reading books about marketing, it isn’t always a read-and-done type of deal. Marketing is constantly changing. Just when you think you’re getting the hang of things, you may realize that you’ve got a lot to learn (yet, again).
That’s why it’s important to stay up to date with the latest and greatest best marketing books every year.
As an entrepreneur, you’ll want to make sure you’re honing your marketing skills for the sake of improving your sales and profits.
Our Top Picks for Best Marketing Books
So, here’s our list of top handpicked best marketing books that we think would be the best fit for you to get started.
You really don’t want to miss out on them.
1. Email Persuasion: Best Startup marketing books
Author: Ian Brodie
Email marketing has been around forever and it isn’t going anywhere anytime soon. In fact, email is one of the best ways to build relationships with your prospects and convert them into paying customers.
Not to mention, everyone uses emails on a day-to-day basis. If you want to increase your marketing skills, email marketing is a must-learn for any business owner to master.
It is among the recommended best marketing books if you want to learn more about email marketing.
Ian Brodie is a marketing expert who reveals the techniques that are currently working right now for professionals and small businesses to experience the benefits of email marketing.
More To Read: Best startup books for entrepreneurs
In his book, you’ll learn: how to build a deeper understanding of your client’s needs and what will motivate them to buy, how to send emails that consistently get opened and read.
Apart from above, it also teaches us how to get people to opt-in and subscribe to your emails, how to engage and persuade in your emails so you build trust for future prospects.
Most importantly how to convert these subscribers into paying customers?
2. Explosive Growth: Best Marketing Book
Author: Cliff Lerner
This book is written by the CEO of SNAP Interactive, which is an online dating app that accumulates 100 million users within a span of few years.
This book will guide you with how to reach more customers, acquire them without spending money and incentivizing them to invite their friends to use your product.
Cliff Lerner’s book “Explosive Growth” will help any entrepreneurs to execute in their own business and is a #1 Amazon Best-Seller Startup Book for Entrepreneurs in 7 categories.
Definitely, worth your time and you will immediately fall in love with the amazing writing style.
3. Influence: The Psychology of Persuasion
Author: Robert Cialdini
Any good marketer should know the importance of getting someone to buy. I mean, that’s a huge goal of marketing – to get someone to say yes, right? Well, Robert Cialdini knows exactly how to do that.
After years of evidence-based research and a three-year program of study on what makes people shift their behavior, you can consider Robert Cialdini an expert persuader.
In his book, “Influence”, Robert Cialdini addresses the six universal principles of persuasion so you too can become a skilled persuader.
He shares with us the background behind why people say “yes” and how you can apply these rules with people from all walks of your life.
4. DotCom Secrets
Author: Russell Brunson
Russell Brunson is an expert entrepreneur who has worked with hundreds and thousands of businesses to help them increase their sales and traffic online.
He is considered one of the most leading affiliates in the world and successfully started and expanded his own thriving companies.
More To Read: Best business audiobooks of 2019
He launched his first online company while studying at Boise State University, and within just one year of graduating, he had already sold a million dollars worth of his own products and services!
Russell Brunson wrote the book, “DotCom Secrets”, to help entrepreneurs start, develop, and grow their own companies online.
Within the book, he shares marketing funnels and sales scripts to help you dramatically increase the number of leads in your business. The secret and proven techniques he shares in this book will help each and every company to improve their traffic, sales, and conversion online.
5. The Ultimate Sales Letter
Author: Dan S. Kennedy
Dan Kennedy is considered one of the most well-known and successful copywriters out there. He has a proven step-by-step formula for writing sales letters that almost always sell.
Sales letters are a vital step to any business’s success as the words you use and how you use them are everything when it comes to making more sales.
In Kennedy’s book, “The Ultimate Sales Letter”, you’ll learn how to finally stop writing ineffective sales letters and ultimately write ones that will attract and convert.
Kennedy goes over the biggest reasons as to why most sales letters don’t work and he’ll reveal with you exactly how to get them to succeed.
Among the best marketing management books and great for any business person out there, whether beginner or advanced.
6. The Lead Machine
Author: Rich Brooks
Digital marketing is kind of a big deal nowadays. With half of the world spending the majority of their time online, every business should have some sort of digital marketing plan.
There can be a lot to learn in the digital marketing world. That’s why “The Lead Machine” would be a great read for anyone who wants to make more sense of digital marketing.
This book has simple, straightforward methods for digital marketing.
In this book, you’ll learn how to rank higher on Google, build your email list, engage effectively on social media, create more leads, and generate more sales.
If you want to learn more about digital marketing and know the secrets behind it all, then this is ultimately the best marketing book to get.
7. Social Media Marketing
Author: Mark Smith
If you’d like to make more sense of social media marketing, I’d highly recommend this book.
If you are struggling to get started with social media, then purchasing this literal box set of steps would be the perfect guide for you.
It’s not what you sell that matters as much as how you sell it!Brian Halligan, CEO & Co-Founder, HubSpot
This book covers exactly what the cover says: Facebook marketing, Youtube marketing, and Instagram marketing. It walks you through and shows you exactly how to not only set up each social media page but also how to get effective results with them.
This book will also reveal to you which are the best types of social media channels to use for your type of business.
8. Social Media Marketing for the Future
Author: J.E. Ford
Social media marketing is a highly effective way to reach your customers. It’s convenient for them and they don’t have to go out looking for you – you deliver your content directly in front of their eyes.
But the thing with social media is that it’s always changing. That’s why J.E. Ford’s book prepares you how to successfully market your business on social media for the next years and beyond.
In this book, you’ll learn the most important social media trends to expect in the following years.
This book will teach you how to apply and understand the upcoming marketing techniques and principles for the new generation of social media.
If you don’t want to miss out on anything in the social media marketing world, then I highly recommend you give this book a try.
9. Hug Your Haters: Best Marketing Book
Author: Jay Baer
Nothing feels worse than getting bad reviews for your business by unsatisfied customers.
It’s common for your business to run into some issues, but it is far from acceptable for your business to lack customer service skills. You can prevent that problem by reading Jay Baer’s book, “Hug Your Haters.”
Jay Baer’s book will teach you how to provide exceptional customer service by understanding how, why, and where people complain.
He discusses two different types of complainers: the offstage haters and the onstage haters.
This book will teach you how to deal with the different types of complainers and instead of ignoring the complaints, turn them into better outcomes for your business.
10. They Ask You Answer
Author: Marcus Sheridan
In Marcus Sheridan’s book, “They Ask You Answer,” he talks about how quality content is the key to success.
If you want to succeed with content marketing, keyword-stuffing and link-building will no longer do the trick. The strategies Marcus addresses in this book are the same strategies he used to help turn his pool company around into making millions of dollars.
More To Read: Best Business Books of 2019
This book will teach you how to answer the exact questions that your likely customers will enter into the search engines. These features make this among the best marketing books of all time.
Marcus says to stop “selling” and to start “answering.” You want to be the one who has all the answers for your future customers – Marcus tells you exactly how to do it.
11. The 22 Immutable Laws of Marketing
Author: Al Ries and Jack Trout
Al Ries and Jack Trout, two best selling authors and marketing consultants, have created 22 laws of marketing. If you follow, apply, and understand these laws, you will never face a problem in the marketplace.
However, violate any of these laws and face the consequences followed by poor-marketing.
In this book, you’ll learn 22 innovative rules to follow in the marketplace. In order to succeed at anything, there will typically be a process of steps in getting you there.
From the law of the mind to the law of leadership, you’ll be on your way to a clear path towards successful products.
More To Read | Best Marketing Books 2020
Here are listed some more famous books in the universe of marketing of all time which every reader should go through it once.
#1 Marketing Management by Philip Kotler
This is considered as best for graduates and undergraduates courses in marketing management. This book reflects today’s proven tactics and marketing tactics.
#2 This is Marketing by Seth Godin
If you are an entrepreneur and going through a bad phase in marketing.
Then this book will help you by what other means you can utilize your marketing skills to create impact. It will make you reevaluate your way to deal with marketing.
#3 Principles of Marketing
Authors: Philip Kotler, Gary Armstrong, Prafulla Agnihotri
This is among the best marketing books of all time and helps the students to master today’s key marketing challenges.
This book is loaded with case studies to understand the scenarios and considered as the best book for MBA students.
Wrapping It Up
I hope you’ll learn something new with these recommended lists of the best marketing books for 2020.
If you read, apply, and understand the techniques and methods used by these marketing experts, you’ll undoubtedly succeed in the thriving marketing world. And who knows, maybe you too will become an expert on marketing someday.
What do you guys think about the books I recommended? Interested in reading any? Let me know in the comments!