Starting a home based business in 2021 feels like an uphill battle.
After all, you are not only fighting global restrictions brought on by the coronavirus pandemic but also competing against other entrepreneurs looking to make their mark in the world.
Fortunately, despite fierce competition, your start-up can find success, but there are a few things you should know first.
Keep reading as today’s Awareshala blog touches on a few important points of entrepreneurship that many new business owners overlook.
Starting a home based business is easy, and it’s not.
When you want to start a home business, you may think that it’s easy.
After all, all you have to do is have a computer, a work area, and an internet connection, right?
While these are all crucial, there are many additional factors that determine whether you will succeed. Before you charge headfirst into entrepreneurship, know that it is hard work.
There is much more to it than simply declaring that you are a business.
You have to evaluate your finances, know the legality of launching a home-based business in your area, and operate as though your family’s livelihood depends on it because it does.
You will work long hours, often for very little reward in the beginning. Just know, however, that your hard work will pay off but that getting to the point from startup to profitable business is often a long and lonely journey.
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There are two primary business structures to consider.
When you launch a home-based business, you will likely begin as a sole proprietor.
This is the most cost-effective business structure and the one that makes the most sense if your home business is not your primary means of income.
As you grow, forming a limited liability corporation (LLC) is an option worth looking into.
As Zen Business explains, an LLC is a type of business structure common in the US.
Although there are different rules and regulations from state to state, LLC’s do enjoy some protection similar to a corporation.
As an LLC, you will enjoy the same pass-through taxation as a sole proprietor, meaning that your profits are only taxed once, not as both personal and business income.
You can file your own certificate of formation in most areas, and avoid extensive attorney fees by using a formation service.
Consult with your financial advisor before moving forward, as there may be steps that you must complete in your state before registering.
Research leads to opportunity.
The most successful home-based businesses are those that fill a need that was previously unmet by their market.
While a very few entrepreneurs fall seamlessly into their niche, this takes work for the rest of us.
You must do your research ahead of time and continually refine your product and service offerings to meet neglected demands.
To find your niche, First, evaluate your strengths. You’ll also want to know everything from the gender and age to the income and personal values of your target customers.
An example of a niche market would be adult gamers with an income of more than $65,000 per year.
The more you can narrow down your target demographic, the more value you will bring to your market.
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Entrepreneurs share common traits.
As this blog has discussed before, there are many traits most entrepreneurs have in common.
For one, they are always trying to calculate the profitability of any business they patronize.
They often become entrepreneurs out of necessity; this might mean they lost a job or added to their family unexpectedly. Entrepreneurs are born leaders, and they are not afraid to take risks.
The most successful entrepreneurs are happy to keep an open mind and listen to those who have enjoyed success before them.
Those who wish to start a home-based business must be passionate and have a keen ability to plan ahead and envision the outcome of their decisions.
Entrepreneurs are tenacious, motivated, and creative. When you form a new start-up, you must be flexible yet decisive and eager to collaborate with your team.
Read more in detail: Characteristics of successful entrepreneurs
Financing a startup is a hustle in itself.
While many home-based businesses will be self-financed, be prepared to look for alternative funding methods.
This may be through angel investors, who provide funds in exchange for partial ownership. Another option is to create a crowdfunding campaign.
Kickstarter is an excellent example of a crowdfunding platform.
If you do not wish to be indebted to anyone but your creditors, you can always use credit cards or take out a small business loan through the SBA or your local bank.
Regardless of how you choose to fund your business, be prepared for rejection and to refine your business plan as you go.
Marketing isn’t the only way your small business will become profitable.
As a business professional, you are already intimately familiar with the concept of marketing.
But, this is not the only way your home-based business will enjoy a profitable beginning. One of your first tasks as a startup is to reduce overhead.
You will also want to hire the best people in your area – you can also hire remotely if the talent is sparse – so that you always have a team of experts to keep things moving when your attention is elsewhere.
AllBusiness also explains that being organized is paramount. A well-organized business is one that operates efficiently and effectively.
Remember, it does not matter how much money you make, if it takes you twice as long to earn it as you should, you’ll never be truly profitable.
The home based business has pros and cons
Speaking of productivity, you have to be realistic in your expectations.
Running a home-based business has many pros and cons relating to your ability to produce quality and consistent work in a reasonable timeframe.
On the positive side, you do not have a commute, meaning you can devote more time to work.
You can work at your own pace, and you have the freedom to take breaks when needed.
The downside of working at home is that there are more distractions in the form of children, housework, and mid-day Netflix binges.
Your technology matters.
When you work in the corporate world, you’ll notice that most businesses prioritize technology.
To be profitable as a startup, you have to do the same. Invest in hardware, software, and services that let you run your business with few interruptions.
For most, this starts with your computer, printer, and other equipment you need.
It’s almost always best to buy these new and to make sure they are set to update automatically.
Your software will depend on your business and goals, but workflow management programs are essential for most industries.
You can also utilize Slack or other team collaboration programs to communicate with your employees, partners, and clients.
Just as, and perhaps even more, important is the quality of your internet. When you work remotely, you rely on upload and download speeds to keep you moving quickly and efficiently.
A slow internet connection is just as detrimental to your ability to get to work from home as a major traffic jam is when you are trying to get to an office.
Income isn’t guaranteed.
One of the biggest mistakes you can make as a business owner is assuming that you will have a steady income.
As an entrepreneur, this is certainly not the case, and some months may be exceptional while others leave you questioning your decision to open a home business.
Something to keep in mind here is that you are responsible for and in control of your finances. The more work you put into your business, the more it will pay off in the long run.
To sidestep the worst of an inconsistent income, prioritize saving and make a point to follow a budget. Always pay yourself first and do not neglect your debts.
Regardless of the type of business structure, you set up, keep money aside for taxes, which must be paid quarterly in most cases.
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Plan for emergencies, and don’t feel guilty about saving for retirement instead of using your newly-established income to upgrade vehicles or take frequent vacations.
Final Words on Home Based Business
Starting your own home based business takes work. It is not something to do on a whim, and it takes planning to be successful.
Remember, your mindset, skills, and perseverance go a long way toward ensuring a successful startup.
But the knowledge that you acquire before is also a valuable tool that will help you design and execute a profitable endeavour.
If you can get past the hurdles, becoming an entrepreneur and working from home is a smart move that can help you find the balance between your home and work life without sacrificing your financial comfort.
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